DOCUMENTING THE SHAPE OF HISTORY
In 1979, the Portland City Council founded a nonprofit corporation called Portland Energy Conservation, Inc. to carry out the country’s first energy conservation policy.
CREATIVE DIRECTION, UX, VISUAL DESIGN
For the non-profit’s 35th anniversary we wanted to do something big yet heartfelt. Although employees banded together over PECI’s mission, its history had been lost. Our team went on a long, strange journey to find it.
Oregon Governor Tom McCall used a Kerosene lamp in his office to read mail as a method to get the public's attention regarding the seriousness of the energy crisis in the Pacific Northwest.
Oregonians commuting via Bike during the 1970's energy crisis. Shot in Beaverton, OR.
Scenes from Oregon during the energy crisis.
President Jimmy Carter became an example of conservation by donning a sweater. On February 2, 1977, he asked consumers to reduce fuel consumption.
© 2020 RACHEL GIBBONS