Twitter Careers
Together, Instrument and Twitter rebuilt careers.t.c. in order to: Bring Twitter's employee value proposition (EVP) and new brand to life, position Twitter as a unique employer, and streamline finding and applying for open roles.
Agency & Role: Instrument, Lead UX Strategist
Process & Methods: Strategic Approach, Information Architecture + Sitemapping, User Flows, User Interviews, Wireframing
Audience
We began by defining our audience and what we want them to think, feel, and do. Our audience is of two mindsets: Explorers are in the information-gathering phase of their job search and Hunters are ready to find a position and apply. Our goal is to convert explorers to hunters and convert both to Twitter applicants.
User Interviews & Validation
We interviewed new Tweeps that had recently been through the hiring process. We asked them questions to gain an understanding of their experience with the competition, the site content, the application process, and what their day-to-day is like at Twitter.
These groupings gave us insight into how to accurately represent the culture, separate Twitter from the competition, and streamline the application process.
Goals
Our goals tied into a strategy that shot candidates through our funnel to apply.
Brand Goals
• Bring Twitter's Employee Value Proposition to life
• Communicate Twitter’s purpose-driven work culture with clarity
Informational Goals
• Bring transparency to the recruiting and hiring process
• Paint an accurate picture of life at Twitter
Tactical Goals
• Create a streamlined application process
Page Strategy
We developed a strategy for each page — often a combination of insights from user interviews, analytics, and competititve research. These slides showcase a sampling of page strategy work.
Page Deliverables
Through the strategy process, we solidified page briefs and content hierarchy outlines, each used as a launching point for content maps and wireframes.
Select Wireframes
Design
2024 © Rachel Gibbons