✏︎ Work

I use research, curiosity, and systems thinking to understand what people need, then turn those insights into digital experiences that resonate with users and move brands forward.

I care deeply about the quality of my work and have a reputation for cutting through complexity to get to the heart of a problem, create a clear path forward, and find the right solution. Whether I’m defining audiences, shaping experience vision, or getting into the details of a specific feature, I’m comfortable moving between big-picture strategy and hands-on execution.

Currently: I'm a Principal Product Design Strategist at Instrument, collaboratively leading project teams focused on product and UX work.

If you're interested in working together say hi via email: rachelegibbons@gmail.com or linkedin.

❧ Play

Outside of work, you can usually find me knitting, deep in genealogy research, reading non or historical fiction, practicing calligraphy, catching a movie, or indulging in a really good meal.