→ Work

I use research, curiosity, and systems thinking to understand what people need and turn those insights into digital experiences that resonate and perform.

I care deeply about the quality of my work and have a reputation for cutting through complexity to get to the heart of a problem, create a clear path forward, and find the right solution. Whether I’m defining audiences, shaping experience vision, or getting into the details of a specific feature, I’m comfortable moving between big-picture strategy and hands-on execution.

I also have experience leading cross-functional teams to successful outcomes, while mentoring teammates and helping them grow and achieve their goals. 

Currently: I'm a Principal Strategist at Instrument, collaboratively leading project teams focused on product and UX work.

If you're interested in working together say hi via email or linkedin.

Pleasure

Outside of work, you can usually find me knitting, deep in genealogy research, reading non or historical fiction, practicing calligraphy, catching a movie, or indulging in a really good meal.

© 2026 Rachel Gibbons