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Sony Pictures

Sonypictures.com is the public face of Sony Pictures Entertainment. Representing titles from Sony Pictures Home Entertainment, Sony Pictures Television and Motion Pictures Domestic, in addition to Crackle and Sony Rewards, there are over 3000 titles that are managed and presented through Sonypictures.com.

Agency & Role: Metal Toad, UX Designer

Process & Methods: UX Strategy, Wireframing, UX Design

Before and After

As the Sony Pictures website aged admins used old CMS fields to bend to new content types, which created a gap in user interaction, leaving users lost and frustrated. New functionality was needed for users to find key content they were looking for.

The Outcome

The Metal Toad UX + Design team collaborated closely with our engineering team to establish a design system that is applied seamlessly across the website with a priority on presenting users an instinctive navigational scheme without barrier. The final product is an engaging and dynamic showcase for Sony Pictures titles and properties, which is not only beautiful but intuitive and efficient to manage.