Twitter Developer Platform

In 2020 Twitter was in the midst of an evolution as a company, recommitting themselves to serving the global public conversation and updating their parent brand to match their new vision. Transforming their Developer sub-brand was a big part of this growth.  

We worked closely with the Twitter team to reimagine, rename, and relaunch their developer-focused brand and website to inspire and enable individuals and companies worldwide to use their rebuilt APIs and power the future of innovation on and off Twitter.

Agency & Role: Instrument, UX Strategist

Process & Methods: Strategic Approach, User Interviews, Usability Testing, Information Architecture + Sitemapping, User Journeys, Wireframing

IA and Tree Testing

Over the years, the DES team at Twitter had accrued three sites that served similar audiences and purposes, resulting in a disparate user experience. Our goal was to create one holistic and comprehensive user experience, with clear pathways for developers to get to the right tools and resources. In order to find the best possible solution, we ran a tree testing study to evaluate different navigation (organizing) models, as well as nomenclature.

Looking beyond MVP

While our testing was geared toward an MVP experience, our team continued to iterate on future vision site concepts, diving deep into user journeys.

2024 ©  Rachel Gibbons